Heyoo, I’m Maddy.
Specializing in content production, brand identity, and strategy to help get you seen.
My Approach
Collaborative
No one person fixes the world’s problems, and the same is true in marketing. By bringing together people with different experiences, we step away from our own biases and create more meaningful, creative solutions.
Communicative
Clear communication is the foundation of a strong team. You can have all the talent in the world, but if the team isn’t talking, efforts get duplicated or overlooked, and misalignment can happen at the drop of a hat.
Just as crucial is the interdepartmental communication. I believe in taking a more hands-on approach with other departments and meeting them where they’re at. Literally. I will go on-hill, drive to the hotels, or help with job sharing to foster a strong relationship between worlds that don’t overlap all that often.
Building trust is everything. It eases the flow of communication between areas that can become siloed, which only creates a better experience for the guest when they arrive.
Visual Identity
Photography
Visual identity starts with photography. How you shoot, what you shoot, and especially how you edit. Not only has my photographic ability greatly improved over the years, but refining the editing style of the resort to clearly have a presence.
Videography
Prior to my arrival, Sunday River’s video presence was sorely lacking. It hinged upon a few TikTok’s here and there, but that was largely it. I changed that. Now we offer long-form stories as well as short reels that offer a variety of media types.
Branding
A somewhat loaded question, but what is branding? Well, it’s a somewhat loaded answer, but everything the sun touches. It’s the paint on the signs, it’s the font style we use, it’s how we speak about ourselves and our guests, it’s the type of guest we seek to attract…basically everything.
Strategy
Organic Social Media
Who said memes can’t be part of your strategy? Personality is one of the most important pieces to standing out in an oversaturated social media sphere. If memes fit your brand identity, then utilize that tool. Be deliberate, but be willing to take swings.
Paid Media
Probably one of the least sexy parts of marketing, but also one of the most effective. Deliberate use of paid media means keeping your brand front and center in an increasingly competitive digital market.